Founded in 1927 and currently celebrating its 90th anniversary, Arthur J. Gallagher has grown to become one of the largest insurance brokerage and risk management companies in the world, and in the UK alone has a network of client-focused branches in more than 50 locations. Their relationship with P1 is now entering a fourth year and it will see their sponsored team compete in the four-venue race series this summer, with the P1 Panther race boat and team suits carrying Arthur J. Gallagher branding.
P1 UK managing director Robert Wicks explained: “This new agreement makes strategic sense for both businesses, with P1 greatly valuing its association with a well-respected, global brand and Arthur J. Gallagher having access to the racing team across the season for PR and promotional activity together with extensive digital and international broadcast exposure. The branded boat will be seen by more than 100,000 spectators at race events in England, Scotland, Wales and Denmark between June and September, and all the high-speed action will be enjoyed by TV viewers on Sky Sports and other leading sports networks around the world.”
Peter Matthews, Area Managing Director (Midlands & Islands) of Arthur J. Gallagher said: “This will be the fourth year of our successful partnership with Powerboat P1 and we are looking forward to our Arthur J. Gallagher race boat competing in the prestigious P1 SuperStock Championship. Our team sponsorship provides us with an exciting and distinctive platform for a range of activities that include employee engagement, corporate hospitality and social media. In addition this year, we will be using the sponsorship to enhance our 90th anniversary celebrations.”
Earlier this year P1 unveiled plans to take its one-design UK powerboat racing series to four countries this season, with two new venues joining the line-up to host a P1 Grand Prix of the Sea event.