P1, the world’s leading marine motorsport brand, has unveiled plans to develop and expand its business in 2018 by focusing on the P1 AquaX and P1 Jetcross race series in key markets. The move will see the international promoter stage a total of 18 events in the UK, Europe and the United States next year.
P1 SuperStock powerboat racing in the UK will be put on hold for a year while the new business model is implemented. The thriving Superstock series in the United States will continue, with a 20-race championship scheduled to be announced later this month together with plans for increased activity in Asia following the success of the inaugural UIM P1 SuperStock World Championship event in India earlier this year. UK Managing Director, Robert Wicks, said: “P1 SuperStock has enjoyed seven great years in the UK but our focus needs to switch to new markets as the business evolves. The ongoing uncertainty in offshore powerboat racing in the UK has also contributed to this decision. On the flip side, the Mumbai event introduced the sport to a huge new audience on the sub-continent and the nine hours of live television broadcasting and extensive media coverage played a considerable role in taking powerboat racing to the next level. International development is very much part of our SuperStock planning for the future.”